InnoTel winner of the 2014 Red Herring Top 100 Europe Award

Amsterdam                                                                                                                                          April 9th 2014

The Red Herring Top 100 Europe Award is a prestigious list honoring the year’s most promising private technology ventures from the European business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from Europe. The nominees are evaluated on 20 main quantitative and qualitative criterion: they include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy and integration into their respective industries.

Noted among earlier Swedish Red Herring winners are Skype, Spotify and Klarna, while internationally ventures like Google, Facebook, Yahoo, Amazon, Twitter, YouTube, eBay and Salesforce are among the most renowned.

InnoTel a spinnoff from OptiCaller Software was this year selected as one of the winners, and has developed a patent approved telephony service SmartCaller, which helps businesses to lower their call costs up to 95% on international and roaming calls.

Mattias Hansson, CEO of InnoTel says: - Our OTT (Over The Top) service has been developed with the business users specifically in mind, which is in contrast to other OTT services such as Skype and Viber, which are mobile VoIP centric and consumer oriented.

SmartCaller has a sound quality as a regular mobile phone call and is unique by working with roaming mobile data turned completely off. The App SmartCaller is available for Android and iPhone and can currently be used with any Swedish mobile service provider. The average saving with a Telia subscription is 52% on roaming calls, and 78% for international calls.

The roaming market for businesses is worth 50 billion USD annually, and is 3.5 times the size of the consumer market. In total, InnoTel’s SmartCaller service is the effort of 20 years development, and now we are having a strong portfolio of patents, dating back as early as 2005.


Mattias Hansson
CEO/Co-Founder InnoTel AB
Phone: +46 (0)31 500 535
Link Red Herring:


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